Design & Validate Academic Programmes with Market Intelligence
Programme decisions today are made using fragmented data, manual analysis, and intuition, creating risk, inefficiency, and missed opportunities. OpenEQ brings this into one structured, data-driven system, enabling faster, more confident decisions.
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Built for universities designing degree programmes, executive education, and professional credentials.
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Supported by
“The ability to model competitive positioning, labour alignment, and portfolio risk in one environment is incredible. We now have clearer pathways to sustainable revenue growth rather than speculative expansion.”
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Professor of AI, UK Business School
Validate Programme Decisions Before You Commit
Test new programme ideas, pricing, and positioning using real labour market demand, competitive intelligence, and portfolio modelling, so you invest with confidence, not intuition. OpenEQ enables you to:
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Assess demand and pricing alignment using labour market data
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Compare programme performance across key metrics and scenarios
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Understand competitive positioning and market saturation
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Identify white space opportunities for strategic expansion
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Evaluate impact on your wider portfolio before launch
​Optimise Your Programme Portfolio for Growth and Resilience
Understand how your current portfolio is performing, and improve its structure through real-time reallocation simulations that balance growth, risk, and competition.
With OpenEQ you can:
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Assess portfolio balance and identify overconcentration risk
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Simulate reallocation decisions across subject areas in real time
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Improve growth alignment by shifting towards high-demand domains
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Understand competitive pressure across your portfolio
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Strengthen overall positioning before committing strategic changes
Understand, Compare, and Anticipate Your Competitors
OpenEQ provides a structured view of competitor portfolios, positioning, and market activity, enabling you to understand where competitors are today, how they are evolving, and how your own portfolio compares. By combining portfolio analysis, strategic overlap, and real-time market signals with forward-looking insights, OpenEQ helps you interpret competitive pressure, identify areas of differentiation, and anticipate where competitors are likely to move next, so you can position your programmes with confidence.
How OpenEQ Works
Our platform brings together fragmented data from across the education ecosystem and transforms it into structured, decision-ready insight.
Our
Story
OpenEQ was developed independently, with support from programmes within the University of Oxford ecosystem, to address a fundamental challenge in higher education: programme and portfolio decisions are still made using fragmented data and intuition.
Built by practitioners working in academic strategy and digital education, OpenEQ emerged from first-hand experience of the time, cost, and complexity involved in manual analysis, from spreadsheet modelling and internal audits to reliance on external consultancy.
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Over the past year, the platform has been tested and validated in collaboration with leading universities and business schools, helping to refine its approach to programme validation, portfolio optimisation, and competitive positioning.
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OpenEQ is now being released more widely to the sector, delivering greater efficiency, reduced reliance on manual processes, and a more structured, data-driven approach to strategic decision-making.